Category: theinfluenceracademy

Omnichannel strategy boosts fashion company

Omnichannel strategy boosts fashion company Recognizing the evolution of customer preferences and the rising use of mobile platforms, the management team at a leading fashion player in the Asia-Pacific region sought support from Bain in developing its omnichannel strategy and mobile business model. With Bain’s help, the company developed an integrated strategy that ensured it […]

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‘We’re binge-eating chips not quinoa’: How in fluencers have pivoted in generation lockdown

PUBLISHED TUE, APR 21 2020 Lucy Handley A young woman filming content for social media posts HRAUN | Getty Images What’s the future for influencers who are used to filling their social media feeds with images of their luxury trips, shopping hauls or new cars when they are now staying at home under lockdown? “The […]

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